To listen to the full interview, please go here to get access to the recording.
1. What inspired you to start your own business?
About 10 years ago when I was working for Playtex as a brand manager, I thought about owning my own business. I had no idea what to do so I hired a consultant who called herself a ‘coach’ that my friend recommended. I didn’t know what a ‘coach’ did but I fell in love with that profession and became certified as one 7 years ago.
2. What do you love most about your work?
When my 3 year old complains that I’m going to work again and asks me why I have to leave him, I tell him that it’s because I have to help people and that they’re depending on me. That’s what I love the most.
3. Today’s topic is The Truth About Marketing. Tell us a bit more about that.
I first started doing marketing seminars to entrepreneurs while I was still a brand manager and I found to my shock that most were distrustful and suspicious of the whole topic. Marketing isn’t about selling out; it’s about getting in front of people who need your help and offering them some relief.
4. As entrepreneurs we need to be visible, we need to get noticed if we are to stand out from the crowd and get clients. A lot of people, especially women, feel uncomfortable putting themselves out there. How can you help our listeners get over the discomfort of marketing themselves?
I just wrote about this very question in a contribution to an internationally published book called Creating a Blueprint for Inner Change and it’s coming out in August. If you hate selling and marketing yourself, look back at why you’re doing what you’re doing in the first place. What makes you get out of bed every morning? For me, it’s truly changing lives and putting bread on tables for the families of those I help make a better living.
5.What tips can you share with us that will help our listeners grow their client base?
First tip is to find a really narrow niche. This can be a vertical industry like lawyers or IT managers in consumer goods or dentists etc. Then figure out what their pain is and how you can help solve it. After that, you get in front of them and talk about how you’ve helped others with similar pain.
6. Let’s talk about my favorite topic, money. Most self-employed individuals worry about money at one point or another, whether it’s their cash flow, their debt, not having enough clients. Did you ever experience any fear, anxiety, or worry around money and how did you deal with it?
Did I ever! After leaving my beloved day job at BIC, I didn’t sleep for 2 solid months and thought I was losing my mind. I was worried about which niche to pursue, what to put on my website, how to get clients and mostly I was worried about losing my hefty corporate paycheque. I developed a practice of daily running and mediation and listening to motivating audio books.
7. Why do people find it difficult to sell?
Most of us are buyers. We buy from the moment we can carry money to the corner store. Few of us sell. So people aren’t as practiced at it. They also have had unfortunately experiences with selling so they don’t want to be perceived as being ‘sales-y’. They would rather starve than make people around them feel uncomfortable. Funny isn’t it
8. Let’s talk about success and victory. What is your biggest accomplishment so far?
Hate to sound like a cliché but it’s my son Logan. It took 4 miscarriages.
9. What’s next for you? Any upcoming events?
I’m really excited about my next full day training about how to get clients from Public Speaking. It’s called the Public Speaking Bootcamp and is on August 22nd downtown in a demo kitchen because at lunchtime, we get a wine expert to do a pairing and education session on wines. It’s going to be fun!
10. If people want to find out more about you, tell us how people can reach you.
Best way is through Coachtactics.com